To promote Tyson’s new QSR style chicken sandwich that anyone can grab out of the frozen food aisle at the grocery store and make at home in a matter of minutes — we brought the fast food experience home — literally.
Complete with u-shaped driveway, our home served as our location for a one-day drive-thru location popup to serve up hot and tasty Tyson Chicken Sandwiches.
A giant 20-foot sign, electronic order board, and custom packaging from bags, to food wrappers, and more, we launched a wild activation to spread the word. With our charismatic talent, we took orders on demand and captured the action with everything from hidden cameras and bite-reviews to soaring drone footage and beauty shots.
we crafted signage, a digital order board, and packaging to replicate the fast food experience at a suburban home.
Ideation and design began with simple sketches that then evolved into creating a 3D environment where I could lay out the footprint of the activation. From there, we were able to decide on what pieces of signage we wanted and where they’d go in the flow of the experience. After blocking things out, we worked on creating a custom logo for the Crave Thru, design of the welcome and exit signs, crafting a look for the order board, and designing the wrapper and bags.
Once everything was designed, we worked with our fabricators to construct the signage and our printers to deliver the bags and wrappers.
MANAGING DIRECTOR
BRANDON DEL NERO
PRODUCER